The Nature of Design

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In this insightful, irreverent, and beautiful exposition of the design process, one of the world’s most prolific practitioners proposes an absolutely clear distinction between Design and Art - asserting that the design profession itself accepts and often promotes a misleading definition of design, and challenges professionals, their clients, and students of design to examine the fundamental nature of the discipline. The Nature of Design also offers compelling insight into today’s biggest challenges for the field of design: the co-opting of the process by bureaucratic and industry forces, the disconnection of academia from practice, and the very real difficulties facing designers that encourage brain drain to related fields

  • Paperback - 9.5" x 11.5"
  • 272 pages